TERMS OF SERVICE

17TH AVE — BY D.F.
Operated by MAJORKEY LTD

Last updated: 30 October 2026

1. Introduction

Welcome to 17TH AVE, a premium streetwear brand operated by MAJORKEY LTD, a company registered in England and Wales under company number 13992203.

By accessing our website or purchasing our products, you agree to these Terms of Service.

Nothing in these terms affects your statutory rights under UK consumer law.

2. Our Products

17TH AVE offers premium streetwear and accessories, beginning with our signature trucker cap collection.

We aim to provide accurate product descriptions, photographs and specifications.

Product colours may vary slightly depending on screen settings.

3. Pricing and Payments

All prices are displayed in British pounds sterling (GBP).

Applicable taxes and delivery charges will be disclosed before customers complete their purchases.

Payment must be successfully authorised before an order can be processed.

We reserve the right to correct genuine pricing errors, subject to applicable consumer law.

4. Orders and Availability

Products are subject to availability.

After placing an order, customers will receive an order acknowledgement.

We may be unable to fulfil an order because of stock shortages, payment issues or genuine errors. If we cancel an order after payment has been taken, we will issue an appropriate refund.

5. Shipping and Delivery

We currently intend to deliver within the United Kingdom.

Available shipping methods, charges and estimated delivery times will be communicated before checkout.

Further information is available in our Shipping Policy.

Your statutory delivery rights remain unaffected.

6. Returns and Refunds

Customers may have the right to cancel eligible online purchases within 14 days of receiving their goods.

Please refer to our Returns & Refunds Policy for further information.

Nothing in our policies limits your statutory rights concerning faulty, damaged or misdescribed goods.

7. Intellectual Property

The 17TH AVE brand name, original artwork, logos, designs, photographs and website content may be protected by applicable intellectual property laws.

You may not reproduce or commercially exploit our original content without permission, except where permitted by law.

8. Acceptable Website Use

Customers must not use our website for unlawful activities, fraudulent transactions or actions that interfere with its security or operation.

9. Limitation of Liability

We are not responsible for losses that are not reasonably foreseeable or are unrelated to a breach of our legal obligations.

Nothing in these terms excludes or restricts liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or customers' statutory consumer rights.

10. Privacy

We respect your privacy and handle personal information in accordance with our Privacy Policy and applicable data protection legislation.

11. Changes to These Terms

We may update these Terms of Service periodically.

Any changes will apply prospectively and will not remove rights customers have under existing contracts or applicable law.

12. Governing Law

These terms are governed by the laws of England and Wales, without depriving consumers of mandatory protections applicable to them.

13. Contact Information

17TH AVE is operated by:

MAJORKEY LTD
Company Registration Number: 13992203
Registered in England and Wales

For customer enquiries, please use the Contact page on our website.

Our registered office address and other legally required business contact information will be provided before the store begins accepting orders.

17TH AVE — BY D.F.

MAKE YOUR OWN LANE.